Let’s Build

A house of brands,
built to keep building.

Germar creates businesses, keeps them, and grows them on foundations built once and reused. Seven pages on how that actually works.

A travertine staircase rising through the atrium of a modern headquarters

In this section

Start anywhere.

  1. 01
    A plaster wall crossed by the long shadow of a window grid
    Who We AreA technology-powered house of brands — and, just as usefully, what we are not.
  2. 02
    A figure at a high window as the sun breaks the horizon
    Our StoryThe same gap appearing in unrelated categories, and the conclusion we drew from it.
  3. 03
    Product samples under an inspection lamp with one set aside
    Our PhilosophySix principles that decide what we take on, how we build it, and what we turn down.
  4. 04
    A shelf of bound brand books and archive folders
    The Germar ModelBuild. Own. Scale. — the sequence, in that order, and why the order matters.
  5. 05
    A concept wall of abstract mark explorations being pinned up
    How We BuildFrom idea to scale in seven stages, and the disciplines that stay constant across them.
  6. 06
    Four brand projects laid out over one shared band of systems work
    Our EcosystemBrands, Studios, Technology and Commerce — and the shared layer underneath all four.
  7. 07
    A large empty interior with a row of empty plinths
    Where We Are GoingMore brands, more categories, one mark — and the four checks that say whether it is working.

Next

Have something
worth building?

We are always interested in ideas, partnerships and opportunities with the potential to become more.

Let’s Build